Our top perfume trend predictions for 2018 revealed

By Lauren Carbran

BRB, we’re just looking into our crystal ball. And we’re predicting these seriously cool perfume trends will be big for 2018. Don’t believe us? Just read on…

It’s our 25th birthday, so we’re giving you the best deals around

By Lauren Carbran

Happy Birthday to us! Yep, did you know we’re turning 25 this year? Whoop whoop! So to celebrate, here are the best deals around, which you’ve got to grab right now. Trust us, you’ll regret it if you don’t…

What does a rose gold perfume actually smell like?

By Lauren Carbran

Rose gold is officially trending worldwide (if you haven’t been keeping up). And consistently the biggest follower of trends, perfume is mixing fashion with fragrance...

Should you be wearing the new Shawn Mendes fragrance? Find out now…

By Lauren Carbran

Big news: Shawn Mendes has launched his debut unisex scent and we’re going wild for it. Shawn Mendes Signature is a sweet and woody combo of sugar maple accord, pineapple and rose petals...

Top 4 new launches we know you’ll love

By Lauren Carbran

New launch = new love. Yep, we know you’ll be obsessed with these new launches because they’re seriously special. Here’s why…

4 reasons why this free Juicy Couture bag will change your life

By Lauren Carbran

You’re not dreaming. This beaut Juicy Couture bucket bag could be all yours for no money at all when you purchase any Juicy Couture Viva La Juicy fragrance that’s 50ml or above. Sound good? Read on…

Why every girl needs Juicy Couture Viva La Juicy Glacé in their life

By Lauren Carbran

Perfume princess or just LOVE Juicy Couture? Either way, we’ve got big news for you girls – Juicy Couture Viva La Juicy Glacé is the new arrival for winter...

Only a real Juicy Couture fan will get 100% on this quiz. What will you score?

By Lauren Carbran

Call yourself a Juicy Couture fan? Well, let’s find out! Take the ultimate Juicy Couture quiz to see how much you REALLY know about the coolest brand in town…

Introducing you to the marmite of fragrance: ambergris

By Lauren Carbran

Think fragrance is all flowers and fruit? Think again. Meet the fragrance world’s answer to Marmite – ambergris, which is a popular ingredient that creates a warm, salty smell...

The fragrance experts we really trust (and so should you)…

By Lauren Carbran

When it comes to fragrance, you’ve got to know which experts to trust. Why? Fragrance is so complex and unique that only the masters of perfumery know what they’re on about.