Newsflash: Gigi Hadid is the face of Tommy Hilfiger’s new fragrance

By Sophie Bronstein

As if Gigi Hadid didn’t have her supermodel fingers in enough business pies already, she’s only now landed a HUGE fragrance campaign with Tommy Hilfiger!

How to be transported to Italy through Giorgio Armani’s fragrances

By Lauren Carbran

We just want to say thank you, Giorgio Armani. Every time we spritz your magical perfumes, we go on a little vacay. Why? The heavenly smells transport us to Italy. We challenge you not to book a holiday there after smelling these gorge perfumes…

Which Little Mix member are you?

By Lauren Carbran

Listen up, Mixers! It’s time to find out which Little Mix member you’re really like. Are you outgoing like Jade or sweet and shy like Leigh-Anne? Well, take part in our quiz and you’ll find out!

The evolution of Hugo Boss fragrances

By Lauren Carbran

Hands up who loves Hugo Boss? Yep, us, too – so much so that we decided to throw back to all of his most iconic fragrances. You’ll be itching to get your hands on these after this little treat…

Summer perfume maths

By Lauren Carbran

Need a new perfume for summer? Well, we’re here to give you a lesson or two in summer perfume maths – and it’s as simple as ABC!

Life bottled: your holiday in perfumes

By Lauren Carbran

Hello, summer! If you’re not jet-setting away already, you’re probs browsing for the best holiday deal (we know you too well). And to celebrate the coming days when you’ll be soaking up the sun, here are the perfumes you need for different times of the day.

Which Ab Fab character are you?

By Lauren Carbran

Guess why we’re SO excited this week? Absolutely Fabulous: The Movie has hit the big screens, and, darling, this calls for a glass of champagne – along with our quiz that shows you which Absolutely Fabulous character you are. Oh, you lucky things!

Top 5 perfumes from America

By Lauren Carbran

For no reason other than we heart America, we’re celebrating American Independence Day on 4 July with our top five perfumes from across the pond. Now all that’s left to do is party in the USA. Who’s with us?

Which summer holiday destination are you?

By Lauren Carbran

Daydreaming of white sands in Malibu or the limoncello in Italy? Well, there’s no better way to get into summer-holiday mode than to search for your perfect destination. Take part in our quick quiz to find out which summer-holiday destination you are – and prepare to be inspired…

Fragrance I’ll be gifting for Eid

By Granit Zeneli

Eid (the religious holiday that marks the end of Ramadan) is a special time for me. It’s a celebration of a communal harmony, when we are encouraged to visit relatives, forgive past differences and share gifts and fond memories with each other...