Say hello to the younger sibling of Armani – Emporio Armani. The young, modern take on the brand launched back in1982 and to this day is a massive hit, especially in the fragrance world. Plus, this summer they’ve launched two new scents, Because It’s You for her and Stronger With You for him, which are set to be addictive. So here’s everything you need to know about the brand of the moment…
1982
Armani launches the Emporio Armani brand with collections of underwear, swimwear and accessories.
1998
Emporio Armani She for her is here – and fruity fans go crazy for it, thanks to the notes of pineapple, pear and tangerine. Yum! We love the price tag, which won’t break the bank – £39 for 30ml, £49 for 50ml or £60 for 100ml.
1999
The S/S catwalk in the millennium year is full of light jackets, slim burgundy pants and transparent sarongs over leggings.
2007
Beyoncé becomes the face of Emporio Armani Diamonds for her (the bottle actually looks like a diamond, too). The smell? Lychee, raspberry, rose and vanilla – the perfect combo. The price? £40 for 30ml, £52 for 50ml or £66 for 100ml.
2009
A year after her husband, David Beckham, poses for Emporio Armani underwear campaign, it’s Victoria’s turn! She strips down and poses in a polka dot bra, matching knickers and high heels in black and white shots.
2011
Diamonds aren’t just a girl’s best friend. Nope, not when boys everywhere go wild over the new Diamonds For Men. It oozes cocoa bean, bergamot and oak moss for a fresh, sensual blend. And it’s only £40 for 30ml, £44 for 50ml or £60 for 75ml. We love.
2014
Another male fragrance? Yes, please. Emporio Armani treats the world to Diamonds Rocks For Men, a woody, citrus scent filled with apple, cedarwood and marine accord. Mmmm… and it’s just £24.99 for 50ml.
2017
The A/W17 collection, which debuted in Milan, was all about reds, blacks and whites, with velvet evening gowns and white shirts – the perfect mix of smart and casual.
It’s time to say hello to two of the biggest launches for 2017! Because It’s You for her and Stronger With You for him are officially here and available to buy at The Perfume Shop now. They represent the perfect couple in the 21st century – the women’s scent smells of vanilla and rose, while the men’s blends vanilla with sugar-coated chestnut accord. We’re truly obsessed.
