We’re showing our support for the men and women who serve for our country this Armed Forces Day with a new fragrance! Help For Heroes XTREME has been created by five injured veterans, to help raise funds for the wounded in the line of duty. That’s why £6 of every fragrance sold will go towards the charity, Help for Heroes. And we’re massive fans of the scent.
The men chose notes of hot spice and rugged smoky woods, with a touch of black leather. It’s topped with fresh citrus and basil for a fresh kick, too. Inspired by the wild outdoors, this is a scent to suit any man – whether you’re heading on an adventure or simply want a new fragrance for the office.
So, we spoke to the men behind the scent for their top tips on looking sharp for Armed Forces Day…
Karl Hinett
Top tip: Manage facial fuzz
‘If you have a beard, it takes extra special care and attention to keep it looking its best. It has to be tamed and maintained! I shampoo and condition my beard every other day. Each morning I will trim any stray hairs to keep it neat and tidy.’
Clive Smith
Top tip: Find your signature scent
‘It’s important to find a scent that makes you feel good when you wear it. I like to think of fragrance as a subtle extension of your overall presence. Find one or two that you really like and have those as your classic signature scents.”
Dan Richards
Top tip: Get a professional shave and don’t ignore a mono brow!
‘Every morning I use a traditional brush and cream and do a proper wet shave. Always soak the blades in warm water to help your pores expand. Don’t ever ignore unruly facial hair! I get my brows threaded every 6 weeks to keep them in check.’
Steve McCulley
Top tip: Moisturise like a man
‘Keeping skin moisturised really helps it — and not just in dry areas. When you are on a plane, a good moisturiser can go a long way in making you feel more comfortable. My moisturiser is a key part of my daily routine. Sunburn is never a good look either, so don’t forget to use SPF.’
