The Perfume Shop: we’ve had some great news this week!

By Lauren Carbran

Screen Shot 2017-05-19 at 10.18.44Here at The Perfume Shop, we have every reason to celebrate. Why? Well, two things. It’s been announced that we’ve made it into the top ten UK high street shops in the annual Which? Report. And it gets better – we were voted as the Retailer of the Year at The Fragrance Foundation Awards, which was held on 18 May 2017…

The annual Which? survey of over ten thousand shoppers asked about their previous six months’ shopping experience on the high street, with a focus on product, value, the overall experience, satisfaction and likelihood to recommend the shop.

The Perfume Shop is the only specialist fragrance retailer to feature in the top ten, taking eighth place in this year’s list of 100 best and worst high street shops, with a score of 77 per cent.

This represents a leap of nine places, and 8 per cent, on its position in the 2016 report.

The Perfume Shop is delighted with the position, especially so as it takes place in its 25th birthday year.

Gill Smith, Managing Director at The Perfume Shop, said: ‘We’re absolutely thrilled to have been placed in the top ten of Britain’s favourite shops. The business was founded to deliver the best product range, at great prices with the highest levels of customer service and unrivalled knowledge, so it’s a great to have this recognition. The ranking is a huge achievement and it’s wonderful to see that the work of our colleagues has been recognised by our customers.  Now, of course, we’re aiming for a top five position next year!’

At The Perfume Shop, customers have access to unrivalled fragrance expertise. The retailer has trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in Europe.

And as for The Fragrance Foundation Awards, hosted by Natasha Kaplinsky, the Retailer of the Year award is measured by members voting and mystery shops both online and in store by an independent agency.

‘This is the first time we’ve picked up this prestigious award and it’s a double celebration in our 25th birthday year,’ says Gill. ‘This accolade is testament to the passion of our amazing people who go the extra mile every day across the country to help everyone find their perfect perfume.’

So as you can imagine, it’s PARTAY time here at The Perfume Shop. Want to celebrate to? We totally think you should treat yourself to a new scent…


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