Guerlain is always a big deal. But now it’s having a major moment, with a new fragrance launch on 1 March 2017. To fuel your addiction to Guerlain and get you totally pumped for the new scent, here’s everything you need to know about the brand…
1828
Master perfumer Pierre-François Pascal Guerlain opens his first shop in Paris. He starts building a great reputation, making bespoke perfumes for Napoléon III and Queen Victoria.
1864
Pierre-François Pascal Guerlain dies, and his two sons, Aimé and Gabriel, take over. Aimé acts as Master Perfumer, passing on his skills to nephew Jacques.
1919
Jacques creates Mitsouko, a perfume masterpiece marrying fruity notes of peach with jasmine and rose. The base notes of cinnamon and vetiver make it a mysterious, velvety scent. To this day, we’re massive fans.
1925
Guerlain launches Shalimar, which is a huge success. It’s inspired by the love story behind the Taj Mahal and smells of iris, rose, vanilla and tonka bean. It becomes an instant classic – everyone knows and loves Shalimar. During his time as a perfumer, Jacques also created lipstick and kohl eye pencil, extending the Guerlain brand into makeup.
1989
Samsara is the new perfume on the Guerlain shelves, and women go wild for its woody oriental charm. It blends rose, vanilla, ylang-ylang and sandalwood. Mmm!
2012
La Petite Robe Noire is the new kid on the block. It puts us in a fruity frenzy, thanks to its notes of cherry, apple and blackcurrant. Now, who’s hungry?
2017
A top-secret new fragrance is about to launch, and it’s set to be the biggest one yet. Prepare to be wowed and totally inspired by its muse, Angelina Jolie. We predict a riot for this one, guys.
